News & Press Releases
Del Mar Highlands Welcomes New Restaurants
A RE-IMAGINED DEL MAR HIGHLANDS TOWN CENTER TO WELCOME EXCITING NEW RESTAURANTS AND REVAMPED MOVIE THEATER
Renovated center will offer enhanced movie experience, more than 300,000 burger combinations and 51 flavors of frozen yogurt
San Diego, Calif. – (September 24, 2010) – To help fulfill the wishes of local residents and community members, Del Mar Highlands Town Center will soon be home to three new restaurants and a luxury boutique movie theater.
Coming soon is Rimel"s Rotisserie, an active Southern California lifestyle inspired restaurant, featuring Mexican and Asian influences, The Counter, a 21st Century version of a burger joint and Carmel Valley Swirls, a healthy frozen yogurt shop. Additionally, the existing UltraStar Cinemas movie theater will undergo an extensive upgrade inside and out, converting to a new luxury boutique concept premiering at the Del Mar Highlands Town Center.
"We"ve listened to our guests and they"ve made it clear that they would like more food and entertainment options in the community," stated Elizabeth Schreiber, Vice President and General Manager for Donahue Schriber, owner and operator of the Del Mar Highlands Town Center. "Our team has been working with existing and potential tenants to ensure our re-imagined Del Mar Highlands Town Center offers a variety of quality dining and enhanced entertainment in line with the community"s desires, based on the feedback we"ve gathered."
After conducting a national search of boutique theater operators, Donahue Schriber concluded that UltraStar Cinemas would provide the community of Carmel Valley the finest of upscale movie experiences through their new UltraLuxe cinema concept complete with unique amenities. Among the features the revamped theater will offer include: Pure Digital Cinema® technology; luxury high-back reclining chairs; eight auditoriums featuring four state-of-the-art Pure Digital 3D screens; in-seat food ordering; special VIP viewing rooms with extra large leather chairs and private party opportunities; a Cinema Café offering an assortment of gourmet movie fare; and online ticketing. Another exciting feature of the new theater will be the convenience of reserved seating, which allows movie patrons to reserve specific seats for any showing ahead of time. UltraStar Cinemas is headquartered in San Diego County and operates 145 screens at 15 sites throughout Southern California and Arizona. In 2006, UltraStar Cinemas became the first theater group in the world to be fully equipped with Pure Digital Cinema® powered by DLP Cinema® technology in all of its locations.
Rimel"s Rotisserie is best known for their fresh ingredients including locally sourced meats, poultry and seafood. They have perfected the art of wood-fired grill and rotisserie, and cook over sustainably derived oak from local Palomar Mountain. All of their food is made from the finest ingredients. Since opening the first restaurant in 1993 on Torrey Pines Road, owner Matt Rimel has expanded Rimel"s Restaurants to include two Zenbu sushi restaurants and three Rotisseries including the newest at Del Mar Highlands Town Center.
"Rimel"s is excited to expand to Carmel Valley," said Rimel. "We hope to become a family fixture in the community as we have in our other locations. We know our food speaks for itself – it"s all natural, healthy – and we"re pleased to bring it to the Del Mar Highlands Town Center."
Also coming to Del Mar Highlands Town Center is The Counter. The restaurant greets each guest with a clipboard and a list of fresh ingredients for them to use to design their own gourmet burger. The restaurant boasts a fun, family atmosphere and more than 300,000 possible custom burger combinations. The Counter has locations all over the United States with 16 restaurants in California, including one in Carlsbad.
A fourth new tenant, Carmel Valley Swirls, will be located in the soon-to-be renovated amphitheater area at the center. The yogurt shop is owned by Evan Wilensky, a graduate of Torrey Pines High School. Wilensky opened his first Swirls location in Del Mar and a second shop in Encinitas shortly thereafter. The Carmel Valley Swirls will be home to over 51 rotating flavors, with 10 flavors available each day and many flavors created daily including Cake Batter, Red Velvet, Tart Pomegranate, Dolce De Leche, Plain Tart, Cookies & Cream and Dreamy Peanut Butter.
The yogurt shop offers more than 30 toppings for customers to enjoy including fresh fruits which are prepared daily. Almost all of the yogurt flavors are nonfat and Swirls has an exciting selection of no sugar added and non-dairy flavors. The yogurt"s claim to fame is that it is proven to lower cholesterol, improve digestion, increase metabolism and stimulate the immune system.
"Carmel Valley Swirls is a perfect fit for the amphitheater area in which guests will be able to grab a bite to eat, see a movie or enjoy some live entertainment." explains Schreiber.
The four new leases are among some of the exciting changes occurring at the Del Mar Highlands Town Center, which is undergoing a renovation to include more family-oriented amenities such as intimate gathering spaces, increased dining with a local flavor, and expanded shopping and entertainment options.
The existing movie theater will close in early January to undergo its extensive renovation and reopen approximately six months later. Rimel"s, The Counter and Carmel Valley Swirls are expected to open by the mid 2011. The Del Mar Highlands Town Center renovation is anticipated to be complete by summer of 2011.
About Del Mar Highlands Town Center Originally developed by Donahue Schriber in 1989, the Del Mar Highlands Town Center continues to be the dominant community shopping center in the Carmel Valley area. The center is located at the corner of Del Mar Heights Road and El Camino Real and is anchored by Ralph"s Fresh Fare, Rite Aid, Ultra Star Cinemas, Barnes & Noble and Jimbo"s…Naturally.
Donahue Schriber worked closely with the Carmel Valley community to create plans for a re-imagined Del Mar Highlands Town Center, which will provide family-oriented amenities, including intimate gathering spaces and entertainment, that create a sense of neighborhood, as well as an increased variety of quality dining, shopping and entertainment options in line with the community"s desires. Additionally, the renovation will improve parking, traffic flow and the overall pedestrian experience at the Del Mar Highlands Town Center. For more information about the Del Mar Highlands Town Center or the renovation, please visit www.delmarhighlandstowncenter.com.
About Donahue Schriber Donahue Schriber has been involved in nearly 32 million square feet of retail properties within its 41-year history. Structured as a private REIT (Real Estate Investment Trust), the firm owns and or operates a portfolio of 83 neighborhood, community, community lifestyle and power shopping centers representing over 13 million square feet throughout California, Nevada, Arizona and Oregon. For more information about the company, visit its website at http://www.donahueschriber.com.
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Attachments
RestaurantTheaterUnveiling.pdf